最近，一只名叫Labubu的毛絨“小怪獸”全球爆火。中國(guó)潮玩在全球市場(chǎng)的“突圍”背后，是文化創(chuàng)意和強(qiáng)大生產(chǎn)制造能力的緊密結(jié)合。作為全國(guó)最大的游戲游藝產(chǎn)業(yè)基地，中山也有很多企業(yè)打造了屬于自己的潮玩IP。中山市德必勝玩具有限公司的“東方韻”“二十四節(jié)氣娃娃”“《山海經(jīng)》神獸”“萌版甄嬛”等這些帶著濃濃中國(guó)文化元素的玩具娃娃成為市場(chǎng)“新寵”，小小的玩具也成為了中華文化出海的有效載體。

Zhongshan Has Its Own Labubu

Recently, a plush “l(fā)ittle monster” named Labubu has gone viral worldwide. Behind the “breakthrough” of Chinese designer toys in the global market is the close integration of cultural creativity and strong manufacturing capabilities. Zhongshan Debisheng Toys Products Co., Ltd has created products such as “Oriental Charm,” “24 Solar Terms Dolls,” “mythical creatures of Classic of Mountains and Rivers ,” and “the cute version of Zhen Huan”. These dolls, rich in Chinese cultural elements, have become “new favorites” in the market, and these small toys have also become powerful carriers for Chinese culture to go global.?

【出品】中山市海外傳播中心
【統(tǒng)籌】廖薇
【采寫(xiě)】廖薇 楊騏瑋
【編導(dǎo)/配音】楊騏瑋
【拍攝/制作】劉萬(wàn)杰
【封面設(shè)計(jì)】林子晴
【翻譯】曾嘉慧 ?實(shí)習(xí)生 歐靜嵐
【英文校對(duì)】甘穎
【英文終審】廖薇
【部分素材】羅楊鴻

編輯? 甘穎? 二審 廖薇 三審 陳慧